You are here

How & Why we use your information

We use your information in a number of different ways — what we do with it then depends on the information and the purpose for which we collected.

The tables below set this out in detail, showing what we do, and why we do it.

1. Your name and contact details

How we use your Name + surname
+ contact details (email address)
Why?
To send you service messages by text, e-mail We’ve got to do this to perform our contract with you (e.g. to confirm payment) if you have a contract with us – or to respond to your queries.
To deliver your purchases to you (if you make an order with us) We’ve got to do this to reply to your requests for a quotation or to perform our contract with you.
To send you information by email, SMS, or post, about our new products and services To keep you up to date. We only send this with your permission – and you can ask us to stop. (You can read more about how we use your information for marketing here).
Showing you adverts as your browse the web So you can see our latest products and deals
Knowing what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

 

2. Your date of birth information

How we use your date of birth Why?
Fraud prevention and detection To prevent and detect fraud against either you or us

 

3. Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions Why?
Run the survey, competition or promotion We’ve got to do this to perform our contract with you once you participate.

 

• You don’t have to give us any of this personal information but if you don’t, you may not be able to use our site or all of the services we offer on the site, and you are unlikely to receive an optimal customer experience.  

• We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this anonymised information with third parties – but don’t worry, they cannot identify you.

The Legal Basis for Processing

• For some of the uses of your personal data (as described above) there is a legal basis under applicable data protection laws for us to use such personal data without having obtained your consent.

This includes, for example, where it is necessary for us to use the information to perform a contract with you or take steps at your request prior to entering into a contract with you, such as to process your order, provide customer-care and support services to you.

It also includes circumstances (such as we have described below) where we have a legitimate interest to use your data, provided that proper care is taken in relation to your rights and interests:

(i) to ensure that you know about any changes to the website or the terms of this Privacy Policy.
(ii) to ensure that we organise our databases efficiently and understand how our clients may make purchases;
(iii) to carry out research and analysis of your data (including purchase information) as this helps us understand our clients better, who they are and how they interact with us;
(iv) to improve and ensure the security of the website (for example, for statistical, testing and analytical purposes, troubleshooting).

Retention Periods

• We will hold on to your information for no longer than is necessary keeping in mind the purpose/s (or compatible purposes) for which we first collected the data.

• We may also keep hold of some of your information if it becomes necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions.

• As a guide:

- we will keep personal data while your account with us is active (if you have an account) or until such time as you ask us to stop communications with you, unless we need to keep the data for longer;

- we may keep certain categories of personal data for longer in order to meet any legal or regulatory requirements, or to resolve a legal dispute;

- and, we may keep different types of personal data for different lengths of time if required by law (for instance, we may need to keep certain personal data relating to purchases for about 10 years in order to comply with tax/VAT reporting requirements);

• You may obtain more information as to the retention periods or the criteria used by us to determine the retention periods by contacting us here.

 

Navigating this Privacy Policy

Information which we collect »How & Why we use your information »Children Under 18 »Sharing your information »Marketing Messages »Cookies »Vacancies - Job Applicants »Your rights »Security of your Personal Data »Changes to how we protect your privacy »Links to other websites »How to contact us »